North Wing

north wing


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263 Adelaide St. West | Loft 404, 4th Floor | Toronto, Ontario | M5H 1Y2
  • Loft 404 is a magical creative space in the bustling metropolis of downtown Toronto with a unique decor. I am a New York/ New Jersey based traveling  fashion photographer who loves unique shoot locations and Loft404 is a gem and great find in Toronto.
    When I came across Loft404 I know it was the place I wanted to shoot at because the variety of spaces available and the unique nature of each of them. Getting in contact with management was easy and the reservation process was simple. On the day of my shoots the staff was helpful, friendly and courteous, ready to assist to make sure we were comfortable. I would recommend Loft404 to anyone seeking a space for gatherings, weddings, book signings, photoshoots and much more. I won’t be using any other space for my shoots when next I am in Toronto.

    Tewelde Daniel, Photographer
  • Loft404 is one of those rare fantastical and sumptuous spaces with the ability to transport one into another world. It was a delight to discover and explore the labyrinth of rooms – from tiny private nooks to sweeping open areas – it was impossibly spacious and we almost had the impression that the building itself was expanding to accommodate our wanderings. It was perfect for our staff retreat, as there was room enough for all of us to work and collaborate comfortably while in an environment that scintillated the senses and nurtured broader and more creative thinking. A number of us also speculated that Loft404 would make the perfect venue for the greatest party ever thrown. This space is truly one of Toronto’s treasures.

    Ilana Landsberg-Lewis, Executive Director and Co-Founder
  • “I would just like to thank Allison and the events team at Loft404 for all of their help with the planning of my surprise engagement. Everybody who attended just loved the atmosphere of our room.  Allison was extremely professional and attentive to what I needed both with choosing the perfect room while  staying within my budget. I am extremely grateful for all her help and myself and my fiance can't thank her enough. It was a night we will never forget.”

    Michael Dethomasis, Host of a Surprise Engagement Proposal